User Persona

A User Persona is a detailed, fictional representation of a target user based on user research and data. It captures key attributes such as demographics, goals, behaviors, motivations, pain points, and decision-making processes. User personas help designers and product teams focus on the needs and goals of specific user segments when making design decisions. By using personas, design teams can prioritize features, content, and functionality that align with users’ expectations and pain points. The persona typically includes not only demographic data (age, gender, profession) but also behavioral data (habits, preferences, frustrations) to create a more holistic understanding of the user. Personas serve as a shared reference point for all stakeholders, ensuring a unified approach to design that keeps the user at the center of the development process.