User-Centered Design (UCD)

User-Centered Design (UCD) is a design philosophy and process that places the needs, preferences, and behaviors of the end-user at the center of the design process. UCD involves continuous user research, usability testing, and feedback loops throughout the design stages to create products that are intuitive, accessible, and highly functional. By keeping the user’s perspective in focus, UCD aims to optimize the user experience and meet real-world needs.