Information Architecture (IA)

Information Architecture (IA) is the practice of organizing, structuring, and labeling content within a product to enhance findability and usability. It involves creating sitemaps, taxonomies, and navigational frameworks that align with user mental models. IA balances business goals with user needs, ensuring content is intuitive to access and browse. It plays a critical role in complex systems like e-commerce websites, where efficient information retrieval is key to user satisfaction.