Visual Design

Visual Design enhances a product’s aesthetic appeal and usability through deliberate use of color, typography, imagery, and layout. It establishes visual hierarchy to guide users’ attention, evokes emotions aligned with brand identity, and ensures consistency across touchpoints. Beyond aesthetics, visual design integrates accessibility principles (e.g., contrast ratios and scalable fonts) to improve usability for diverse audiences. Tools like grid systems and design systems ensure scalability and coherence.