Loss Aversion

Loss Aversion is a psychological principle suggesting that people are more motivated to avoid losses than to achieve equivalent gains. In UX design, loss aversion can be applied to encourage user actions by emphasizing what users stand to lose if they don’t take a specific action (e.g., “Only 2 items left in stock” or “Don’t miss out on this exclusive offer”). It is commonly used in sales, marketing, and behavioral nudges to drive conversions.