Empathy Map

An Empathy Map is a collaborative tool used to gain deeper insights into a user’s thoughts, feelings, actions, and needs. It helps designers understand the user’s perspective and make design decisions that align with their emotions, pain points, and goals. An Empathy Map is typically divided into sections such as “Say,” “Think,” “Do,” and “Feel,” and serves as a guide during the ideation and prototyping phases of the design process.